The Rolling Stones are to open their first flagship store, “RS No 9” on
London’s Carnaby Street on Wednesday 9 th September 2020
featuring exclusive new Rolling Stones fashion and merchandise.
The shop, which is created in partnership with Bravado, Universal
Music Group’s merchandise and brand management company, will
be located at 9 Carnaby Street and will have the band's colours of
red and black, alongside glass floors featuring lyrics, and fitting
rooms decorated with iconic album artwork.
The collections will include new fashion and merchandise under the
‘RS No. 9 Carnaby’ brand, for men’s, women’s, and children’s
fashion and accessories. Also, there will be raincoats and hats from
the premium Swedish raincoat brand Stutterheim, chairs and scarves
from The Soloist, and a special glassware collection developed with
Baccarat engraved with the Rolling Stones tongue.
Commenting ahead of the store opening, The Rolling Stones said in
a statement: “Soho has always encapsulated Rock ’n’ Roll so
Carnaby Street was the perfect spot for our own store. We are
confident this exciting project that our friends at Bravado have
created will be an unrivalled experience for everyone to come to
London and enjoy.”
Mat Vlasic, chief executive of Bravado, added: “With this innovative
partnership, the Rolling Stones add yet another cultural touchpoint to
their rich legacy. RS No. 9 Carnaby is the result of years of planning
and decades of building one of the world's most recognised brands.
“It creates a destination where fans can connect and immerse
themselves in the music, style and spirit of one of the world's most
iconic and beloved bands.”
The store will also introduce Stones Red, the official Pantone colour
used for the band’s iconic logo and the store’s windows will feature a
world-first soundwave installation taken from the opening to the 1966
anthem ‘Paint It Black’.
Samantha Bain-Mollison, director of retail at Shaftesbury added: “We
are delighted that the Rolling Stones have chosen Carnaby to open
their global first store. The band has such amazing heritage in the
Carnaby and Soho area, and will enhance the existing brand line up
on the street by offering a real unique experience alongside premium
The Rolling Stones’ expansive reissue of Goats Head Soup will be
released ahead of the store opening, on Friday 4 th September.
By Maria Peftouloglou