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The Rolling Stones to Open Flagship Store In London

The Rolling Stones are to open their first flagship store, “RS No 9” on

London’s Carnaby Street on Wednesday 9 th September 2020

featuring exclusive new Rolling Stones fashion and merchandise.





The shop, which is created in partnership with Bravado, Universal

Music Group’s merchandise and brand management company, will

be located at 9 Carnaby Street and will have the band's colours of

red and black, alongside glass floors featuring lyrics, and fitting

rooms decorated with iconic album artwork.


The collections will include new fashion and merchandise under the

‘RS No. 9 Carnaby’ brand, for men’s, women’s, and children’s

fashion and accessories. Also, there will be raincoats and hats from

the premium Swedish raincoat brand Stutterheim, chairs and scarves

from The Soloist, and a special glassware collection developed with

Baccarat engraved with the Rolling Stones tongue.


Commenting ahead of the store opening, The Rolling Stones said in

a statement: “Soho has always encapsulated Rock ’n’ Roll so

Carnaby Street was the perfect spot for our own store. We are

confident this exciting project that our friends at Bravado have

created will be an unrivalled experience for everyone to come to

London and enjoy.”


Mat Vlasic, chief executive of Bravado, added: “With this innovative

partnership, the Rolling Stones add yet another cultural touchpoint to

their rich legacy. RS No. 9 Carnaby is the result of years of planning

and decades of building one of the world's most recognised brands.

“It creates a destination where fans can connect and immerse

themselves in the music, style and spirit of one of the world's most

iconic and beloved bands.”


The store will also introduce Stones Red, the official Pantone colour

used for the band’s iconic logo and the store’s windows will feature a

world-first soundwave installation taken from the opening to the 1966

anthem ‘Paint It Black’.

Samantha Bain-Mollison, director of retail at Shaftesbury added: “We

are delighted that the Rolling Stones have chosen Carnaby to open


their global first store. The band has such amazing heritage in the

Carnaby and Soho area, and will enhance the existing brand line up

on the street by offering a real unique experience alongside premium

fashion collections.”

The Rolling Stones’ expansive reissue of Goats Head Soup will be

released ahead of the store opening, on Friday 4 th September.


By Maria Peftouloglou

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