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The H&M x Kangol x Mabel Collaboration Is Here

H&M announced a new streetwear collaboration with iconic

streetwear brand Kangol and BRIT Award winner Mabel.





The collection is a 31 piece streetwear drop inspired by Mabel’s style

and personality, featuring the iconic bucket hat as well as both

classic and new Kangol pieces, including two co-designed by Mabel.

It features a complete wardrobe of pieces perfect for autumn, from

hooded jackets and long puffers to slouchy cardigans and cosy

sweaters


Emily Björkeheim, H&M’s head of design Divided, said in a

statement: “Kangol x H&M feat Mabel is a dream collaboration for us

at H&;M, uniting an iconic streetwear brand with one of the most

authentic and genuine young music artists around.


“It’s about that 90s streetwear attitude updated for today, a style that

Mabel has made her own. There are so many hits, from the famous

bucket hat to the slim midi dress and autumn’s hero piece, the puffer

jacket.”


Kangol is a 90’s English streetwear brand known for its kangaroo

logo and its bucket hat. “Kangol is excited to work with H&M and

Mabel on this collaboration. The collection perfectly captures the

essence of Kangol today, full of fresh updates on streetwear style”

says Hamish Morjaria, who is Headd of Brand Partnerships and

Licensing at Kangol.


Mabel is one of the most in-demand stars in the world right now, with

over half a billion streams of her tracks like Don’t Call Me Up, Mad

Love, and Boyfriend. She won the award for the best British female

solo artist in 2020. I am so excited about this collaboration with

Kangol and H&M! Streetwear is in my blood and Kangol is such a

legendary brand. It's amazing to collaborate with Kangol and H&M,

and to share my creativity and my style with a new generation";

Mabel said in a press release. Mabel and her crew also appear in the

campaign images.

The H&M x Kangol collection will be available in selected stores and

at the H&M website from 17 September, with prices ranging from


4.99 pounds for a scrunchie to 39.99 pounds for a hooded puffer

jacket.



By Maria Peftouloglou

25 views

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