H&M announced a new streetwear collaboration with iconic
streetwear brand Kangol and BRIT Award winner Mabel.
The collection is a 31 piece streetwear drop inspired by Mabel’s style
and personality, featuring the iconic bucket hat as well as both
classic and new Kangol pieces, including two co-designed by Mabel.
It features a complete wardrobe of pieces perfect for autumn, from
hooded jackets and long puffers to slouchy cardigans and cosy
Emily Björkeheim, H&M’s head of design Divided, said in a
statement: “Kangol x H&M feat Mabel is a dream collaboration for us
at H&;M, uniting an iconic streetwear brand with one of the most
authentic and genuine young music artists around.
“It’s about that 90s streetwear attitude updated for today, a style that
Mabel has made her own. There are so many hits, from the famous
bucket hat to the slim midi dress and autumn’s hero piece, the puffer
Kangol is a 90’s English streetwear brand known for its kangaroo
logo and its bucket hat. “Kangol is excited to work with H&M and
Mabel on this collaboration. The collection perfectly captures the
essence of Kangol today, full of fresh updates on streetwear style”
says Hamish Morjaria, who is Headd of Brand Partnerships and
Licensing at Kangol.
Mabel is one of the most in-demand stars in the world right now, with
over half a billion streams of her tracks like Don’t Call Me Up, Mad
Love, and Boyfriend. She won the award for the best British female
solo artist in 2020. I am so excited about this collaboration with
Kangol and H&M! Streetwear is in my blood and Kangol is such a
legendary brand. It's amazing to collaborate with Kangol and H&M,
and to share my creativity and my style with a new generation";
Mabel said in a press release. Mabel and her crew also appear in the
The H&M x Kangol collection will be available in selected stores and
at the H&M website from 17 September, with prices ranging from
4.99 pounds for a scrunchie to 39.99 pounds for a hooded puffer
By Maria Peftouloglou