Moncler is still at the top as the Industry Leader of 'Textiles, Apparel & Luxury Goods', according to the Dow Jones Sustainability Indices World and Europe, which measure the impact of enterprises on the environment, economy, culture and society. As the word is often misunderstood, sustainability is not synonymous with “ecology” including also other relevant domains such as inclusivity, solidarity and championing diversity, not to mention the financial aids for researches on sustainable development of materials. For example the launch of the “Moncler Grenoble Recycled” line in 2019 . Garments were produced with recycled nylon, as well as the ones derived from “plastic bottles reused with POLARTEC technology”.
Fashion generates a huge pollution and can really hurt the planet, especially if companies have no control of the entire supply chain. Transparency is the first duty.
Not out of the blue, Moncler decided to take several drastic actions for good, soon after the accusations in 2014 mainly for not using the protocol DIST, Down Integrity System & Traceability for their products and immediately adopted.
Since then, their commitment in sustainability has constantly increased and, finally, it has been rewarded. Still waters run deep.
Recently the brand joined “The Fashion Pact” at the G7 Summit in Biarritz in August 2019: “a global coalition of companies in the fashion and textile industry committed to stopping global warming, restoring biodiversity and protecting the oceans.”
But the current leading Moncler product, from a circular economy perspective, is the first bio-based and carbon neutral down jacket, TREPORT, completely recyclable available at the modest sum of $1,880 USD.
Yes, luxury brands are expensive!
But just consider this: how can a pair of fast fashion jeans cost less than 30 euros? It means that someone somewhere else is paying, in terms of working conditions and health. Once again transparency must be the key.
The latest Moncler “Born to Protect” plan considers all of this facing the fact that in the world there is still much more to be done.
Two years ago the young Greta Thunberg started a global climate strike, sitting in front of the Swedish parliament to protest the tremendous negligence of governments in relation to the climate crisis. It is clear, now more than ever, that individuals, brands and institutions must assume their own responsibilities, because “change is coming, whether you like it or not.” Act in time: the Climate Clocks around the world are there to remind us.
By Alessandra Busacca