Alessandro Michele, Gucci’s creative director, had already announced a change of path in an official statement titled “Notes from the silence”. The delicate pages from his personal diary, conceived during the pandemic, are a message to the human kind and a deep reflection on life and on narrative purposes.
The “possibility to tell, so ancestral and powerful, always gave me the chance to build expressive passages, to make room for that core of the unspeakable that shakes my dreams, to celebrate the nostalgia for the imperfection, to praise the beauty that blossoms from shape to shape.”
Fashion has the power to connect other worlds and it is able to imagine even a new one. Creativity expands itself as the universe. And Gucci too wants to widen its perceptions. Through clothes, Alessandro Michele presents a totally new language, rooted in classical music semantics, offering new codes of interpretation and opening new gazes on reality, revolutionizing once again the fashion system. He wrote: “there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minutes in the constellation of my creative path.
Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” In this perspective, the traditional fashion week was too narrow for his willingness to tell, 15 minutes of runway were not enough anymore. So, the designer abandoned the ritual shows divided in seasons and presented instead “Gucci Fest” a seven parts film directed in collaboration with Gus Van Sant. You can find it online on Gucci owned media currently running 16 - 22 of November.
Each episode opens the curtains on different situations and locations:
At The Café
At The Post Office
At The Vintage Shop
A Nightly Walk
The main character is the contemporary artist and actress Silvia Calderoni who encounters models and friends of the House, such as Billie Eilish, Harry Styles or Ariana Papademetropoulos while performing in a daily routine between a spot to another. The interesting fact is that the film is in multiple languages recalling the importance of dealing with differences.
The fifth chapter titled “The Neighbours” is a beautiful picture of souls where what is usually considered normal is completely reversed in a new way of living, underlining the fragility of the status quo and celebrating the uniqueness of everyone. The new collection is simply a dream, romantic nuances and political visions in surreal conversations of eclectic people who are genuine and true to themselves.
By Alessandra Busacca