We had to sit back and watch, as the whole of the American beauty-community enthused about a sold out Walnut Face Scrub. Now it’s Europe's turn. Luxury beauty group Coty has brought us Kylie Jenner’s skincare line, Kylie Skin, right to our doors. The high-demand brand is now available to buy at specialist beauty retailer, Douglas.
If you have been living under a rock and don’t know who Kylie Jenner is, she is an integral part of the Kardashian clan and a self-established business woman at the age of 22 years old. As a highly admired TV personality, Kylie expanded her reach into the cosmetics world with the launch of Kylie Cosmetics in 2015. Since then, KylieCosmetics.com is one of the most successful online beauty stores in the world, helping to position Kylie as the youngest-ever, self-made billionaire and put her on the cover of the Forbes Self-Made Billionaire issue in August 2018.
Her hyped up products are often sold out upon release; with people of all ages scrambling to get a hold of Kylie Cosmetic lip kits, eyeshadow palettes, contour kits and more. Sales can partially be attributed to the fact that Kylie herself is a big fan of her own products. She regularly shares her Kylie Cosmetic beauty routines with her 250 million follower audience, spread over multiple social media channels.
To expand her success even further, Kylie Skin was launched in May 2019 and instantly became the top-selling skin care brand across the US. The six products - that are cruelty free, vegan, gluten free and paraben and sulfate free - were a complete sell out. It is now, as the product range continues to expand and the company celebrates it’s one year anniversary, that Kylie Skin will be welcomed into Europe.
The brand is available to purchase in 25 countries, through beauty retailer Douglas. The launch includes 6 of the top-selling products, including the Walnut Face Scrub, Face Moisturiser, Vanilla Milk Toner and Vitamin C Serum. “So many of my fans have been asking me to make my skincare available in Europe, and I’m so happy that they’ll now be able to make my favourite products a part of their daily lives, too,” said Kylie, on her new venture.
By Rachel Douglass