Skims, the inclusive “solutionwear” brand founded and advertised by
Kim Kardashian West, has launched in the UK and is available in
“The story of SKIMS began when Kim Kardashian West became so
frustrated with the lack of effective shapewear options out there that
she began to cut up and dye her own designs at home. This led her
on a journey to design solution-focused shapewear, underwear and
loungewear created with everybody (and every body) in mind,”
Selfridges state on their website about the brand.
“So when it came to events and things I would always have to dye
my shapewear to get the colour richer... I thought why didn’t this exist
that didn’t have different skin tones? I wanted women to feel
comfortable" said Kim Kardashian West.
“I’ve always played with shapewear throughout my whole career and
viewed it as a solution category. Whether I was wearing a full sheer look
or wearing uncomfortable fabrics, shapewear was always the answer. I used to
cut up shapewear, dye it, and even use shipping tape in order to
create a perfect look. It was all this experimenting that made me
notice a gap in the market that I knew I had the experience to fill.
From there, SKIMS was born.”
The range includes over 200 styles, from shape-sculpting waist
trainers and bodysuits to sporty loungewear and knit tanks. Skims is
available in sizes XXS- 5X and nine tonal colourways.
“We use the best fabrics and advanced construction to create our
solution-based shapewear, underwear and loungewear. With its huge
size and colour offering, SKIMS is for everybody,” stated Kim
Prices start from just £20 for a pair of briefs and range to £149 for the
cozy boucle knitted robe, which is available in five colours.
Speaking about the UK launch, Kim Kardashian West said:
“Selfridges are known for their incredible fashion mix – making it the
perfect place for UK based customers to discover Skims.”
The range is now available on Selfridges.com as well as in the
retailer’s stores in London, Birmingham and Manchester.