Kim Kardashian’s shapewear brand, Skims, launches in the UK

Skims, the inclusive “solutionwear” brand founded and advertised by

Kim Kardashian West, has launched in the UK and is available in

Selfridges.

“The story of SKIMS began when Kim Kardashian West became so

frustrated with the lack of effective shapewear options out there that

she began to cut up and dye her own designs at home. This led her

on a journey to design solution-focused shapewear, underwear and

loungewear created with everybody (and every body) in mind,”

Selfridges state on their website about the brand.

“So when it came to events and things I would always have to dye

my shapewear to get the colour richer... I thought why didn’t this exist

that didn’t have different skin tones? I wanted women to feel

comfortable" said Kim Kardashian West.

“I’ve always played with shapewear throughout my whole career and

viewed it as a solution category. Whether I was wearing a full sheer look

or wearing uncomfortable fabrics, shapewear was always the answer. I used to

cut up shapewear, dye it, and even use shipping tape in order to

create a perfect look. It was all this experimenting that made me

notice a gap in the market that I knew I had the experience to fill.

From there, SKIMS was born.”

The range includes over 200 styles, from shape-sculpting waist

trainers and bodysuits to sporty loungewear and knit tanks. Skims is

available in sizes XXS- 5X and nine tonal colourways.

“We use the best fabrics and advanced construction to create our

solution-based shapewear, underwear and loungewear. With its huge

size and colour offering, SKIMS is for everybody,” stated Kim

Kardashian West.

Prices start from just £20 for a pair of briefs and range to £149 for the

cozy boucle knitted robe, which is available in five colours.

Speaking about the UK launch, Kim Kardashian West said:

“Selfridges are known for their incredible fashion mix – making it the

perfect place for UK based customers to discover Skims.”

The range is now available on Selfridges.com as well as in the

retailer’s stores in London, Birmingham and Manchester.

Maria Peftouloglou