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H&M's Online Secondhand Shop Sellpy Launches Internationally

Fashion retailer H&M announced the launch of its majority-owned second-hand fashion platform, Sellpy, in Germany. Sellpy launched in 2014 and Germany is the first destination on its international expansion as it bets on shoppers trending towards more sustainable consumption.


Sellpy has united second-hand lovers in Sweden since 2014. The start-up manages all the activities in the sales process right from collection to photography, selling and shipping. Customers can either shop from a broad range of second-hand goods or re-sell their loved articles.





Sellpy announced in May that it would double its warehouse capacity in Sweden, to near eight million items annually, due to strong demand. It has sold 6m items since it was launched in Sweden six years ago.


The second-hand market is one of the fastest growing economic sectors within the fashion industry, Sellpy and H&M said in a joint statement on Monday.


“We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever,” H&M Germany manager Thorsten Mindermann said.


“That’s why we’re particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy,” he added.


Seeking to improve its environmental credentials and tap into consumers’ growing concerns about the environmental cost of fast fashion, H&M has in recent years increased its focus on circular strategies having launched initiatives in rental, repair and re-commerce. These include launched trials such as vintage clothes sales and party dress rental.


"We’re excited about Sellpy’s first step on their international journey which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular", says Nanna Andersen, Head of CO:LAB H&M Group


H&M Group initially invested in Sellpy in 2015 through its investment arm CO:LAB. As a result of the recent investments, H&M Group now holds a share of approximately 70 percent.


By Natalie Reppas


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