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Glossier announces recipients of grant initiative for Black-owned beauty businesses

In early June, at the height of the Black Lives Matter movement, numerous beauty brands

responded to the recent and long-overdue wave of support for racial justice and equality. Glossier

was among them.

The skin-care and makeup brand, worth over $1.2 billion, recognised its privilege in being able to

secure funding, and announced on Instagram on May 30th its pledge to support the Black

community by donating $1 million across non-profit organisations and initiatives.

The public application process for a Glossier grant, which closed in early July, was straightforward:

Any US-based Black beauty entrepreneur selling cosmetics, skincare, or products for face, body,

or hair could apply for a grant of $10K (£8,000), $30K (£25,000), or $50K (£41,0000), depending on the stage of their business.

The company said it received nearly 10,000 applications from Black-owned businesses, before

selecting its final recipients, divided into "growth-stage" businesses, those launched over 12 months ago that are working to scale operations; "early-stage" businesses, those launched in the

past 12 months working to grow a customer base; and "pre-launch" businesses that have a

finalised business plan and are set to launch within the next 12 months.

Last Wednesday, Glossier finally revealed the names of the 16 chosen brands to receive the

grants as part of its initiative. The impressive list of innovators and entrepreneurs includes Golde, a

superfood-infused wellness and beauty brand, etiologic, a results-driven, plastic surgeon-created

skincare line, Hanahana Beauty, clean, hand-crafted skincare products, and Melanji hair, a line of

textured hair extensions, to name a few. Grants have also been awarded to soon-to-launch brands

such as Pound Cake, a line of lipsticks.

In addition to providing grant funding, Glossier said it will spotlight each business individually on its

social media channels, each founder will be paired with a relevant advisory at Glossier to help in

growing their individual business for long-term success. The end goal: To make each of the 16

companies household names, like Glossier itself.

The companies initiative is an inspiring example of how successful brands can use their resources

to uplift a new generation of entrepreneurs and change the beauty industry for the better. Although

Glossier created this initiative in response to the national reckoning on racial injustice, black-owned

businesses should continue to be supported every day of the year by all of us.

By Natalie Reppas

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