If you have seen any candid paparazzi photo taken of the Barbados singer-slash-beauty-mogul, you will know that her complexion shines brighter than most. It’s only natural that fans would anticipate the launch of the singer's new skin-care brand. So, although we might not be getting an album from Rihanna anytime soon, we are getting a skincare line, Fenty Skin.
The skincare line debut includes three multitasking products all designed to simplify your skincare routine: the Total Cleans'r Remove-It-All Cleanser (a daily cleanser and makeup remover in one), Fat Water Pore-Refining Toner Serum (a toner-serum hybrid that evens out the skin tone and tackles shine), and Hydra Vizor Invisible Moisturiser Broad Spectrum SPF 30 Sunscreen (invisible sun protection that brightens the skin).
“Skin-care is self-care," Rihanna said of the debut trio. "I am trying to get people into a ritual. Something that's really simple—three steps”.
Fenty Skin is a gender neutral skin care line, which is not a common occurrence in the beauty industry. The campaign features a wide range of stars including A$AP Rocky, Halima Aden, and Paloma Elsesser.
Just as she did with her disruptive makeup range, Rihanna is meeting the skin-care needs of individuals of all skin tones, types, and concerns, encompassing inclusivity and accessibility for all within the beauty community.
"Skin is skin," says the Barbados singer of making the line gender neutral. ”Everybody has skin, and everybody should take care of it, so I never approached skincare or making this line from a gender standpoint. I didn't want anyone to feel excluded or be excluded.”
The oil-free, vegan, and gluten-free products and incorporates robust ingredients like Barbados cherry and Kalahari melon, along with skin-care favourites like hyaluronic acid and niacinamide, fragrance is also included in the ingredient list.
Infusing fragrance into skincare can be a polarising choice, but Rihanna considers the products aroma “a huge part of the experience” as it taps into her tropical olfactory memories with warm, clean scents nodding to the line's cherry, coconut, and desert melon ingredients.
The packaging is also a focal point of the launch with an emphasis on being environmentally conscious by excluding boxes where unnecessary and using post-consumer recycled (PCR) bottles that can be continuously recycled.
To think that Rihanna chose to name her brand Fenty in case it does not succeed!
By Natalie Reppas