Say the truth, everyone loves Coca-Cola, Marilyn Monroe, hamburgers and tomatoes, but not as much as Andy. Andrew Warhol was a witty eclectic person. Editorials and advertisement campaigns were just a gym for him. Pure training. When in New York, he started drawing shoes for Glamour, appeared on Vogue and Harper’s Bazaar and became the most wanted illustrator for fashion and accessories.
A must have book with more than two hundred hand-coloured of his sketches exists with the name of “Andy Warhol: Fashion” produced by the artist himself as evidence of his love of images.
The history of Pop Art started with the Campbell labels in 1962 and with the “Souper Dress” (1967), a paper made glorification of the art of food and consumerism, a creative manifesto of biting, sipping, crunching, and tasting. Art and marketing seem to be the two sides of the same coin. Campbell’s soup labels on a mini dress for commercial purposes. Why?
He answered: “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art“ and “Fashion is more art than art is”.
And apparently, he was not the only one to think this, because you could see him always in the companionship of designers, intellectuals, celebrities and contemporary artists, gathered around the “Interview” alternative magazine founded in 1969 by Warhol and focused on all the aspects of a life of a VIP. Andy’s crew was the coolest group to be part of: the Warhol superstars, a gang of New York City personalities promoted by the pop artist during the 1960s and early 1970s.
Among all, he spread the idea of reproduction, the importance of the images, which can speak louder than words, the massive usage of photography, especially Polaroid, to eternalize a moment and life as a repetitive film.
Fashion has a lot to thank the genius of Warhol. Several brands throughout the years have decided to dedicate him some collections; below you can find some of them:
By Alessandra Busacca