If this year’s lockdown fiasco has given us anything of any positive note, it might be the inventive ways with which leading designers and fashion houses have been showcasing their collections.
Earlier this year, the Jacquemus fashion brand revealed their Spring 2021 collection in the secluded countryside area near Paris. A winding and woody catwalk was positioned smack dab in the middle of a wheat field, creating a dreamy and rustic atmosphere.
Now, Alexander McQueen is the talk of the town for the way they staged their spring-summer 2021 menswear and womenswear collections. Sarah Burton, the maestro and creative director for the brand, masterfully spent her time in lockdown designing this collection. Shot in the white cliffs of Sussex in England, this spectacular showcase proved to effectively highlight their new apparel, which were largely constructed out of stock fabric.
The colour scheme and patterns are seems to give off a vibe that is a mix between indie and futuristic. The womenswear collection included a wide variation of pieces from frilly, pastel dresses to sharp, elegant suits. I’m particularly a fan of the ombré look of some of the designs, and quite frankly, the overall look of the collection. The styles, beautifully contrasted with the natural stark white backdrop, gave off an air of both delicateness and toughness.
Each look is unique to the others, and this can be rare or challenging feat for today’s designers, but Sarah Burton has surely done it well. If this collection is a promise for the year to come, or if it will set the stage for similar exploits, then we do have a lot more great things to look forward to in the fashion world.
By Sophie Jocson